Many times potential advertisers have questions about the effectiveness or costs of television advertising. To make it unintimidating, we have developed some common concerns with the appropriate responses. Always, if you have other questions, feel free to contact us.   

Television Advertising:
Advertising on television is an easy and cost efficient way to market your business. No other form of media offers you all the benefits of television advertising in one package. Our sales team stands ready to assist you in developing an individualized plan for your business that fits your budget and meets your needs. Let’s look at some of the benefits:
· TV24 has local flavor and covers the greatest part of the Northeast Alabama region.
· TV24 has a strong team of professionals committed to the success of businesses in this market.
· Many companies have watched their business and profits grow from advertising on TV24. Let us be a part of your marketing plan to maximize your investment.

Purchasing advertising on a television station can be east and fun. Don’t let fancy terms intimidate you. Visit our “Frequently Asked Questions” below to uncover the mysteries of marketing jargon. Contact us. We look forward to helping you.

Frequently Asked Questions:

1. Why should I choose television as an advertising medium?
2. What are the benefits of television advertising?
3. Can my small business afford to advertise on television?
4. How do I determine my advertising budget?
5. How much does it cost to advertise on TV24 or tv24.tv?
6. What is the TV24 coverage area?

Why should I choose television as an advertising medium?
Television is powerful. Did you know that the average adult spends 253 minutes per day watching television?* That equals 4 hours and 13 minutes per day! That time an adult spends with television exceeds the combined total time spent with other media: 
Radio: 128 minutes, Internet: 45 minutes, Newspapers: 30 minutes and Magazines: 19 minutes. 
According to a recent study by *Bruskin/Audts & Surveys Worldwide 2000, “the public perceives television as the most influential, authoritative, exciting and persuasive advertising medium.” In addition, this study showed that “television was the medium where consumers were most likely to learn about products.” 

What are the benefits of television advertising?
Television advertising is unique in that it appeals to a myriad of the senses including sight, sound, motion and, critically, emotion. No other form of media offers this broad coverage of the human senses that contributes to decision making.

Can my small business afford to advertise on television?
Absolutely. Consider how many people your advertising message can reach on television. Then, compare that cost to the cost of other media. You may be surprised to find that television advertising is very economical.

How do I determine my advertising budget?
The amount of your budget can be determined by considering what end result you hope to achieve with your advertising campaign. How many sales, transactions or new customers will you need to attract to achieve your goal? The purpose of advertising is to make your revenue grow. At TV24 we have sales specialists who are experienced and have access to multiple sources of research to help local businesses develop a marketing plan. We can help you define your goal, create your message, and find the programs and events that will reach your customers with the right amount of frequency. We can recommend the most cost efficient way to reach your goal while staying in line with your established budget.

How much does it cost to advertise on TV24 or tv24.tv?
The cost of advertising will vary depending what time of the year your messages will air and how many people you need to reach. If you would like to receive information on our advertising rates please contact us at 256-831-4624 or dan@tv24.tv.   

What is the TV24 coverage area?
You want your commercial message to be seen and heard by a lot of people, right?  TV24 covers the basis of a 6-County area including all of Calhoun County, most of Cleburne, Cherokee, & Etowah Counties, and parts of Talladega and St. Clair Counties on 10 cable systems and on antenna signal in a 55-mile radius of Anniston.  Presently, TV24 is being broadcast into 150,000+ households.